l Milestones in Mass Communication Research:
Media Effects(3e)
大众传播效果研究的里程碑(第三版) |
Shearon A. Lowery
Melvin L. DeFleur |
l The Dynamics of Mass Communication:
Media in the Digital Age (7e)
大众传播动力学:数字时代的媒介(第七版) |
Joseph R. Dominick |
Introducing Communication Theory:
Analysis & Application(2e)
大众传播概论:分析和应用(第二版) |
West |
Introduction to Mass Communication:
Media Literacy and Culture (3e)
大众传播概论:媒介认知与文化(第三版) |
Stanley J. Baran |
l The Press and America:
An Interpretive History of the Mass Media(9e)
美国新闻史:大众传播媒介解释史(第九版) |
Michael Emery
Edwin Emery
Nancy L. Roberts |
l Communication Between Cultures(4e)
跨文化传播(第四版) |
Larry A. Samovar
Richard E. Porter |
l Mass Media Law(13e)
大众传媒法(第十三版) |
Don R. Pember |
l Media Ethics:
Issues and Cases(4e)
媒介伦理学:问题与案例(第四版) |
Philip Patterson
Lee Wilkins
|
l The Complete Reporter:
Fundamentals of News Gathering, Writing and Editing(7e)
全能记者必备:新闻采集、写作和编辑的基本技能(第七版) |
Kelly Leiter
Julian Harriss
Stanley Johnson |
l Creative Interviewing:The Writer’s Guide to Gathering Information by Asking Questions (3e)
创造性的采访(第三版) |
Ken Metzler |
l Investigative Reporting for Print and Broadcast (2e)
调查性报道 (第二版) |
William C. Gaines |
l Writing and Reporting News: A Coaching Method(3e)
新闻写作与报道训练教程 (第三版) |
Carole Rich
|
News Writing and Reporting for Today’s Media (6e)
当代媒体新闻写作与报道(第六版) |
Bruce D. Itule
Douglas A. Anderson |
The Art of Editing (3e)
编辑的艺术(第三版) |
Brian S. Brooks |
Creative Editing
创造性编辑:新闻编辑学教程 |
Dorothy A. Bowles
Diane L. Borden |
l Designing Visual Language:
Strategies for Professional Communicator
视觉语言设计:职业传播者策略 |
Charles Kostelnick
David D. Roberts |
l Introduction to Online Journalism:
Publishing News and Information
网络新闻导论 |
Roland De Wolk |
l Public Relations Campaigns and Techniques:
Building Bridges into the 21th Century
公关造势与技巧:通向21世纪的桥梁 |
Fran R. Matera
Ray J. Artigue |
Kleppner’s Advertising Procedure(15e)
克莱普纳广告教程(第十五版) |
J. Thomas Russell
W. Ronald Lane |
l Advertising :Concept and Copy
广告创意与文案 |
George Felton |